Interview with Arfan Mirza of Casino Dukes Casino

Author: Otto
Last Updated: December 1, 2015
Arfan Mirza, Affiliate manager of Casino Dukes Casino
Arfan Mirza of Casino Dukes Casino

Arfan has been in the online gambling industry for more than five years. During this period he gained extensive knowledge in performance marketing and the intricacies of the industry. 

You seem like the kind of guy that can land a job at any company. What made you decide to team up with Casino Dukes? Which aspects of the operator makes it shine in any industry that's notoriously overcrowded?

I have a strong background in performance marketing, having worked for a number of igaming operators in the past. In regards to Dukes, one of the things I liked most when joining the team: Casino Dukes embraces change! By that I mean, the team continuously look for development to further enhance user experience based on feedback from players, affiliates, and partners. There is no magic recipe, but an operator who listens to his players and caters for their needs is in my books a step ahead of the market.

The operator carries a duel license, as such it might confuse players? Why does it operate under two licenses: one by the UKGC and the other by the Lotteries and Gaming Authority of Malta? How much does a license cost and what significance does a license in these jurisdictions hold for the casino?

The licensing was initially acquired from the gaming authority in Malta, although we did not operate at the time in the UK we felt there was a demand from UK players for something new, innovative and fun. Hence the creating of the Casino Dukes Brand.

We acquired a UK license from the UK Gambling Commission to operate in the UK, and we take compliance very seriously. The significance of a UK license illustrates in the specific licensing requirements for remote operators, including technical standards, and providing annual security audit reports. This provides players a piece of mind knowing the Casino operates in a safe and regulated environment.

Ideally Casino Dukes' promotions and games confers a bit of a reputation on your brand. Tell us a bit more about its promotional offers and how does it reward its loyal depositors?

Our promotional activity includes a welcome match offer for new players: 100% Match up to £250, in addition to this new players who wish you try out Casino Dukes can use a no deposit code (FSDUKE) to claim 20 Free Spins on one of our most popular slots: Age of Spartans.

We have a fantastic gamification of our Casino with player levels and loyalty tiers. The loyalty tiers starts at Squire and goes up to becoming a Royalty with regular special offers, a birthday bonus and anniversary bonus, the ability to redeem points for free spins and prizes including holidays, there is just too much to mention.

I've mentioned this in the review of the casino. Casino Dukes has a few player complaints over at Casinomeister ( Care to tell us how this came about and has the operator cleaned up its act since then?

As far as I am aware there was only a single player issue highlighted on that forum back in September 2014 literally days after we launched. We have rectified that issue, and since then put additional resources in place including a great support team that is available around the clock 24/7 by phone, email and live chat and an excellent verification process.

As an operator we acknowledge we have learned and developed since our launch, and we continue with that player centric focus. This illustrates in some of the more recent players reviews you will find about Casino Dukes on numerous other forums.

Software providers Genii and Saucify are relatively newcomers to the industry. What makes them so unique? Which games are popular with players, is the RTP tested regularly for safety and by which firm?

Saucify underwent a rebranding from BetOnSoft which has been an active and established provider in igaming software market for years. In regards to Genii games, these have been developed specifically for players, focusing on interaction and engagement, including flagship games, such as Spin16, which allows players to interact directly with the reels.

Games are continually tested and reviewed to ensure the best player experience. From classic slots, to video slots and the new Spin16 games, as well as table games and video poker. The games portfolio is extensive and caters for all types of Casino players. Some of our popular games include: Big Game, Age of Spartans Spin16, Elementium Spin16, Small Soldiers.

When I craft a casino review, I assign a credibility rating to each casino based on its transparency. The more transparent the operator is the higher its credibility rating. Not wanting to sound presumptuous here, who are the owner/s of Casino Dukes? Tell us a bit more about them?

Casino Dukes is operated by Continental Gaming Ltd, Continental has years of experience in the igaming industry, however Casino Dukes is a standalone brand for the UK. We have heavily invested in resources for Casino Dukes to provide an excellent gaming experience for UK players. Apart from the 130 HD games we currently have in our portfolio, Casino Dukes is looking to launch a number of new games in the coming months so watch this space!

Which advertising campaigns does the operator use to land new players? In your expert opinion, don't you think that the UK market is a bit over saturated at the moment? Please elaborate why you say so?

To be honest, Casino Dukes has had a very soft launch. We have not aggressively targeted players in the UK, unlike some of the bigger operators. We believe we offer players unique games and a unique experience, which differentiates us from other competitors.

The UK market is indeed saturated, but we believe there is a demand for something different, something unique. And this is where we come in place. The UK player is familiar with the Microgaming and Netent slots.

Most new Casinos offer the same games over and over again, there is nothing new. We provide players a more innovative gaming experience with games such as the SPIN16 Slot games. These highly interactive games offer players a totally new and fun gaming experience never seen before.

Growing up who were your biggest role model/s? What's the most important thing they taught you?

This might sound cliché, but my dad has always been a great inspiration to me. From very humble beginnings to running several successful businesses, all from honest hard work and lots of innovation. He has built a business portfolio from scratch, yet he still refuses to upgrade his old car and lives a modest life. That to me is very inspiring, and has taught me to work in excess but live within means.

What advice would you give to new affiliates and to players?

I welcome new players to try the platform, software and games and experience Casino Dukes themselves. We differentiate from other operators not just with our unique games but also our excellent player support: feel free to get in touch by free phone 0808 238 9827, email: [email protected] or contact the Duke himself with any feedback on [email protected]

As for affiliates, we always welcome new partners to the Dukes Family. An affiliate partnership with us means a transparent relationship with ongoing support and development. For new affiliates I always recommend an informal chat first with our team or myself to assess what kind of partnership and strategy would work. Feel free to get in touch with my directly [email protected]

Last but no least. Which deposit methods are available to players? What's the minimum and max. deposit? How long does it normally take before a withdrawal is cleared? 

Players can choose from various deposit methods including: VISA, MasterCard, Maestro, American Express, Diners Club, Inpay, EcoCard, Neteller, Skrill and Ukash. The minimum deposit is £20, players can set their own monetary limits for a maximum deposit.

Withdrawals at Casino Duke are straight-forward. The player can request a withdrawal via wire transfer, postal cheque, courier cheque, EcoCard, Neteller, or Skrill, the processing time is 24 hours.

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