Interview with Thomas Jones of Tivoli Casino
I’ve been in online marketing since 2006, mostly in affiliates. I started touching on igaming there as it was starting to get more popular in the affiliate channel. From there I moved in-house to working in the casino environment.
The operation started in Denmark in 2012 as proof of concept, due to the history with gaming at Tivoli Gardens in Copenhagen. The Gardens have been open for 174 years, and a huge part of its success has been its slot halls that are 100 years old this year, so there is a massive history behind it. It was actually the place where Walt Disney got his idea for his own project!
The Danish operations have to run under a Danish licence (DGA), which is where operations started. The casino was so successful (2nd largest online casino within 2 years) that we opened the .com version under the LGA licence to appeal to a wider European audience, where the brand is very strong. We get a lot of our 4.2 million annual visitors from the Scandinavian region and further, so that is where we are moving into.
We offer a very strong €500 welcome bonus, across the 1st 3 deposits. Added to which the customer will receive 50 free spins on their 1st and 3rd deposit. Going 1 step further, every deposit will mean the customer is entered into a monthly draw to win a trip for 4 to Tivoli Gardens in Denmark to experience the fun and excitement for themselves.
We are a slots site and that is what we specialise in. We have a strong history in slots dating back 100 years and that is what we concentrate on today with our online offering.
NetEnt is proving very strong in our key markets. The games, selection, payouts, etc. are very attractive to our audience. Microgaming have made big strides too with their new releases and Play N Go are also strong with a great selection. NYX games are to be released onto the .com platform soon and we are confident they will be as well received as they have been by our Danish customers.
In the month of October we had one of our UK users win Euro 7821 on a single Euro 75 spin on the slot Jack Hammer 2.
We are regulated by the Lotteries and Gaming Authority, where we received our licence.
This is provided from NetEnt themselves, we don’t have any say on this.
We do offer a VIP program where high stakes users are evaluated and contacted for personalized promotions on an ad-hoc basis.
Hard to say at this time, however due to the prominence of the brand throughout Scandinavia already, the brand speaks for itself.
Calvin Ayre’s 50th birthday party in Dublin was full of stories. Honestly there are too many small stories to tell, but it was an amazing event and an unforgettable occasion. Truly one of the most funny, lavish and decadent things I’ve ever been to.