Interview with Lloyd Apter of Casino Cruise

Author: Otto
Last Updated: March 6, 2015
Lloyd Apter, Co-owner and Affiliate Director of Casino Cruise
Lloyd Apter of Casino Cruise

Lloyd has been in the online gambling industry since 2002. He’s now one of the owners and affiliate director at Casino Cruise. The operator won the iGB Best Affiliate Program Newcomer award for 2015 at LAC (London Affiliate Conference).

As a relatively new operator what makes stand out in a very competitve industry? How can players contact customer support and is its live chat text facility available 24/7?

We offer the latest multi-vendor platform available. We are licensed by the UK Gambling Commission. We fully support English, Finnish, German, Norwegian and Swedish players – web, mobile, support and marketing. And we have a unique blue ocean brand – – both Casino and Cruise and of course Casino Cruise – this is gives both us and our marketing partners plenty of room for creativity and growth.

Players can contact support by phone, email and live chat daily 8:00 am to 22:00 pm GMT.

We see that the operator carries a Class 1 license and licensed in Malta? Why is Malta such a sought after jurisdiction for online casinos?

We are currently operating under the Odds Matrix license but we are in the process of putting our own direct licensing in place. Regarding Malta, it’s a big hub for the i-gaming industry with years of experience in regulating i-gaming companies.

The industry is without a doubt at its lowest ebb it's been in years. Our aim is to make it more transparent. Can you name the owners (pictures included, size 200x200) of, provide a short write up (100 words) about each?

I am one of the co-founders and my position is CMO and Affiliate Program Director. We are a private company so I’m not at liberty to disclose the other co-founders.

I was born in South Africa. Was an officer in the SADF (South African Defence Force). Worked for 4 years at Ernst & Young as a senior auditor. Studied a MSc in Management at Ben Gurion University in Israel in 1990. I worked as an accountant on a granite mine in South Africa in 1991.

I worked for 3 years at the Israel Mizrahi Bank as an investment consultant. Then worked in a manufacturing export company in the Galilee, Stepac, A DS Smith PLC subsidiary – my position was Sectary of the Board and VP Marketing and Finance – I was at Stepac for 7 years. I decided it was time to pursue something new, opened an organic produce distribution company in 2002 and a year later when I was looking for a job, was hired as the affiliate manager for Brightshare by Spiral Solutions.

At Brightshare I started the program as one man show, learning from the wonderful affiliates I met online. In 2004-5 I re-launched Brightshare and went onto CPA and GPWA, the program grew as I added more tools and functionality, obtained key affiliate positions and expanded the team to support the growth. Under Brightshare, I brought in Microgaming’s first white label and kiosk clients.

In 2011, I went on to study and work in solar energy for 3 years – learning in CO USA and France. In October 2013, I was approached and invited to join the new i-gaming venture whose first brand is At LAC we won the iGB Best Affiliate Program Newcomer award for 2015, competing against all brands that launched since September 2013, we are proud of this and believe that it is a reflection of the quality of the team we have and our motivation to provide our players and marketing partners the highest level of excellence we can achieve and we plan to continue in this direction.

I see that the operator is flushed with great promotional offers. Can you tell us more about these please? Does the site offer a rewards program and how does it work?

We offer a first, second, third and four match bonus, giving players up to 1,000 $/£/EUR in bonuses on their first four deposits. We offer weekly promotions like the Tuesday Pool Party and Friday Freebie. We have an ongoing promotion to players to win a free luxury cruise to various exotic destinations around the world. We have a cash points system for a wagering and total personalize VIP program. For all details please go to

Tied in with the above. Is the deposit bonus cashable? For the sake of players that still don't understand the WR can you please explain it to us?

Yes, the deposit bonus is cashable. All our bonuses are cashable. The wagering requirements are on the amounts the players deposit only. So, if a player deposits £100 and receives £100 on their first deposit, they must wager the £100x40=4,000 times.

Different categories of games contribute different percentages towards wagering and certain games excluded from wagering and certain gaming patterns are considered abusive – for full details please see:

How many software providers does Casino Cruise currently have in its stable? Which softwares' games are popular with players and why?

Our gaming software providers include Microgaming, Net Entertainment, NYX, Play n’ Go and Vivo Live. Players enjoy most the video slots provided by Microgaming and Net Entertainment. We currently have over 600 games on web and over 200 games on mobile and are adding approximately 10 new games each month, so players have plenty to choose from.

Progressive jackpots is one of the main attractions in any operator's game library. How many progressive games does Casino Cruise currently offer? Which games offer they highest payouts and what advice would you give to players playing progressive games?

We currently offer 18 progressive games. Mega Moolah progressive jackpot from Microgaming is currently over $5.2 Million. This is the highest it’s been ever. Playing for jackpots is of course a bigger gamble than playing a regular slot machine. Players should consider the level of the jackpot and time since last win when considering to play a jackpot game.

Are progressive wins included in the withdrawal limit? If so, how would a progressive win of $250,000 be paid out?

In all cases the maximum payout per day is 10,000 EURs.

Transparency is key. Is the software of the operator tested regularly for fairness? Which firm/s audits its software, are the findings of the audit report posted on its website? What's the current payout ratio (RTP) for all its games?

Yes, all the software we provide are audited by independent auditors. We don’t currently show the average payout ratio of all our games on our website but I will look into integrating that – good point, thank you.

I might be jumping the gun here but can you please give us a sneak peak of any future promotions Casino Cruise might have installed?

We will continue to offer our free cruise giveaway promotion and add monthly new game promotions. We are only just warming up and we have exciting plans to expand our promotions globally and regionally.

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