Bet365 Tops EGR List

Bet365 has snatched up eGaming Reviewer’ new Power 50 criteria and sits tightly in the number one position as 2010’s most influential internet casino.  Bet365, a Stoke-based company is owned and operated by the Coates family.  This internet casino edged out PartyGaming to take this year’s Power 50 crown.  The nomination was based on the following criteria: financials and policy – in totting up the current benchmarks of geographic reach, influence and variety.

Bet365’s exceptional £5.4bn wagered on its various owned internet sites up and till the end of March 2010, has generated a staggering amount of profit and it has no debt aided it to top the new financial grouping- this account comprised 40% of the entire appraisal.  Its advertising campaigns are equal to none further boosted by a very successful World Cup.

The other movers and shakers were privately owned PokerStars and Mangas Gaming in 2010’s top ten.  Stars’ “legitimisation” policy has broadened its scope into additional regulated foreign markets outside the United States, only accounts 30% of its revenues in conjunction with massive profits of £1bn proposed for 2010, saw it slide into the Power 50 after a two-year nonattendance in third position.

Mangas Gaming further cemented its position from seventh place last year to fourth in 2010 – the second largest riser in this year’s top 10 after Bet365.  The appraisal was based on the following, that saw Mangas gain entry to its core French market for its premier brand BetClic.  BetClic now possesses a 40% share of the regulated sports betting market in France according to French regulator ARJEL.

Only the meteoritic rise of Bet365 kept PartyGaming in second place, after a stable year of spreading out under most probably the best CEO of the year, Jim Ryan his three-year plan entails to become the globe’s most expensive egaming company and to be in the top three of the four main product verticals is firmly on track.

Bwin topped the list the previous year and currently finds itself in fourth position, after a hectic year by the hold-up of poker cash games and an internet casino in Italy, as well as massive marketing expenditures connected with the World Cup and a very costly price for venturing into the French market.

Irish number one Paddy Power is also on the up, presently in sixth place after a steady growth, most probably one of the top purchases of 2010 via its acquirement of Australian internet casino Sportsbet, its standout brand-building and proven track-record.



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